Why radio advertising?

Radio is as human as a phone call, as persuasive as a best friend. It can change your mood faster than the sun breaking through the clouds. Advertising on Radio Wyvern in Worcestershire works!

In a noisy world, radio’s inherent simplicity is also its great strength. It's also why radio is so powerful...

Radio is: Persuasive, Enlightening, Disruptive & Entertaining...

There are umpteen compelling reasons to choose radio. But ultimately it's because radio delivers the goods for advertisers time and time again!

Wherever and whenever people want to consume music and entertainment, Radio Wyvern is there on FM in Worcestershire, across Herefordshire and Worcestershire on DAB Digital Radio, on your smart speaker and online. As the only commercial station that’s made in Worcestershire all day, every day, we’re also packed with local news, local travel, local weather and local sport.

Our target audience of 18- to 39-year-olds is a compelling reason to make us part of your advertising mix. These consumers traditionally have a high disposable income and a discerning attitude, and we make it our business to impress them on a day-to-day basis. And we broadcast to a potential audience of over 550,000 people across Herefordshire & Worcestershire and north Gloucestershire.

Our listeners are the decision-makers in life but are still fun-loving and risk-taking. We’re in their homes, their workplaces, their cars and their heads – and we can get your message out to them. The facts speak for themselves:

•    Radio is the fastest-growing medium, with its 12.5% growth putting it ahead of the entire market – including the Internet.

•    88% of adults regularly listen to the radio every week, with 63% of all listening now done via a digital or online platform.

•    68% of listening is done in the home, whilst 64% of people consume radio on the move and 22% in the office.

•    32% of adults (and 44% of under 25s) actively engage with their radio station online, primarily through social media.